email: jorge.cidmoreno@hotmail.com
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The sky's the limit

The sky's the limit

Monday, 22 April 2013

Open 24 hours



There used to be a basic and generally accepted time frame when it came to doing business; from the time shops remained open to attend their costumers, to the length of a usual day investing at the bourse. It had traditionally matched the biological rhythm around the sun’s energy: staying dynamic throughout the daylight hours, and sleeping at night. Only a few professions were invariably carried out during the nighttime, such as, for instance, hotel workers, taxi drivers, night club staff, public defense employees, and of course, hospital personnel.

However, as capitalism has been percolating away inside of society's conventions, more kinds of businesses have been flourishing away from the sun´s rays, rolling out products and services at night.

Although, from a legal perspective, there have always been rules restraining nighttime activity so as to let people rest, these have been relaxed so much that these days it's not weird to see shops open until the sun rises again, offering a wide range of products.

In hectic cities throughout Europe, it's easy to find establishments open 24 hours a day: minimarkets, laundries, fax and copy stores, etc. The new employees hired to run these businesses, who systematically become clients as well, along with the creation of new professions (casino dealers, computer operators, etc.) fuel the trend of new companies turning their signboards on at night, looking for clients who have turned their backs to the sun.

This new lifestyle is not free from health risks; the main one is known as shift work sleep disorder. We are fundamentally tied to the sun’s cycles, and refusing to accept it may wreak havoc on our capacity for sleep. Examples of symptoms that may be observed are unexpected changes in mood, a tendency toward depression or cardiovascular problems among others.

Next time I drive past a 24 hour shop I won't think about how the company is taking care of their clients, but rather I'll feel sympathy for their staff and I’ll decide not to stop by. Anyway, their hamburgers have always had a plastic taste, haven’t they?

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